Pacific Mountain Workforce Development (PacMtn)
As an established organization in the workforce development space, PacMtn was eager to launch their Board approved BHAG (big, hairy, audacious goal) to place 2,100 job seekers in high wage, high impact careers. In order to launch this employment campaign, they sought our creative expertise to develop a compelling brand identity and outreach campaign that would reassure their community that opportunities are already available HERE, right at home.
PointNorth was tasked with creating a thoughtful and impactful campaign brand born from the desire to instill hope and inspiration in Job Seekers, Employers, Workforce Systems Partners, and Community Partners.
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Campaign brand development + Logo design + Campaign name development + Branded asset creation
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Filming + Editing + Interviewing
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Unified narrative + Tailored messaging for job seekers, employers, and partners
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Partner toolkit creation + Design of flyers + Postcards
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Graphics + Graphic templates + Strategy execution
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Copywriting + Page design + User experience + Visual branding + Ongoing maintenance
Opportunity Begins Here
The Opportunity Begins Here campaign connects job seekers to stable, high-impact careers across key regional industries and helps businesses find skilled talent to fuel their growth. By supporting individuals and local industries, OBH is building a brighter economic future for all communities in our region.
