Interstate Bridge Replacement Program
The Interstate Bridge Replacement program is a regional transportation mega project charged with modernizing how communities cross the Columbia River between Portland, Oregon and Vancouver, Washington. The program has a complex history and vast range of stakeholders representing diverse needs, values, and priorities.
PointNorth leads strategic communications for the program with the goal of humanizing the program into something more than concrete and steel.
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Storyboarding + Script Development + Filming + Editing + Voiceover + Motion Graphics + Site Selection + Interviewing
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Factsheets + Postcards + Infographics + Slide Decks + Graphic Elements + Newsletter
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Talking Points + Messaging Development + Media Strategy
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Strategy + Graphics + Video Shorts
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Campaign Management + Media Buying + Radio Advertising + Digital Advertising + Direct Mail
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Copywriting + Strategy + User Experience + Visual Elements
Awards
PRSA Oregon Spotlight Award, Social Media Video Shorts
2022
PRSA Oregon Spotlight Award, Website
2022
PRSA Oregon Merit Award, Video Program
2022
“PointNorth has been and continues to be a tremendously valuable team member.
Their innovative and creative strategies for communications, public engagement, and public relations have raised the bar for transportation mega projects across the country.”
— Greg Johnson, IBR Program Administrator